Adding local products to an international brand line is known as what?

When discussing the process of incorporating local products into an international brand line, the term that best encapsulates this action is Brand Diversification. This strategy involves a brand adding new products or services to its existing lineup, specifically tailored to meet local market needs and preferences. By doing so, a company can enhance its presence in a foreign market and appeal to different consumer segments.

Brand Diversification allows companies to leverage their established brand reputation while also adapting to local tastes, thereby increasing market share and potential profitability. This approach is beneficial as it helps mitigate risks associated with relying too heavily on a single product category or market.

In contrast, brand development focuses more on creating and enhancing a brand's identity and image rather than adding new products. Brand acquisition refers to the process of purchasing another brand or company, while brand expansion typically signifies growing the existing product line rather than the introduction of local products specifically.