Which marketing strategy is focused on promoting products to retailers rather than directly to consumers?

The marketing strategy that promotes products to retailers rather than directly to consumers is push marketing. This approach focuses on pushing products through the supply chain, which involves manufacturers marketing their products to wholesale distributors and retailers. The goal is to get the retailers to stock and sell the products to end consumers, effectively 'pushing' the product onto the shelves.

In push marketing, the emphasis is often on promotional activities, trade marketing, and incentives for retailers to carry the product. This might include discounts, allowances, or promotional materials to encourage retailers to sell the product directly to consumers.

In contrast, pull marketing aims to create consumer demand for a product that 'pulls' the product through the supply chain. Direct marketing specifically targets consumers through various channels but does not focus on retailers, while inbound marketing seeks to attract customers through content and experiences rather than through direct promotion to retailers. Therefore, push marketing is distinctly characterized by its strategy of targeting retailers as a primary audience for marketing efforts.